Optimal Character Count of Social Media Posts

When developing a social media strategy for a client, one of the first things we do is analyze their existing networks and profiles. Often times we find that their social media posts are much too long. This is because many people don’t realize that fans and followers want what we call “snackable” content.  With that in mind, we created an uber easy infographic to show you the most recommended character counts for the top social media networks. 

Optimal social media character counts