As the Founder and CEO of Dekaf Digital, Adriana Cowdin’s passion for data-driven digital marketing is evident in all that she, and her team, do.
Recently, Consult Clarity’s 7 Questions Series interviewed Adriana. She shares her story on how she manages running two successful businesses while living with 9 chronic diseases. Despite the odds, her fighting spirit and motivation are so unique that it’s a story worth reading.
Consult Clarity Question: What’s the most recent significant leadership lesson you’ve learned?
Adriana: Take on clients you like and your work will be enjoyable. When we first started out, I took on any client available so we’d have revenue. However, I wanted us to have a good time at work given how many hours everyone puts in so I pivoted to only take on clients that we liked. Yes, it can cost dollars in the short term but, in the end, if you both like working together they’ll refer business to you. It’s a win-win-win.
Read the rest of Adriana’s take on small business and entrepreneurial leadership in the full article: https://www.consultclarity.org/sme-leadership