How do so many brands post witty, yet professional tweets? Where do they come up with all those creative Facebook posts? If you’ve tried creating your own social media content, you know it’s not as easy as it looks. Attracting a larger social media following is a foolproof way of strengthening your brand awareness and credibility. Don’t know where to start? We’ve got you covered with our 7 social media content ideas to attract more followers.
1. SHARE AN ATTENTION-GRABBING FACT THAT IS RELEVANT TO YOUR BUSINESS.
Rather than typing it out as a text post, try using a free online tool to make an eye-catching graphic. We’d recommend using this tool.
2. CREATE A POLL.
Polls encourage engagement and can give you a better idea of your customers’ needs. For example, we recently asked our Facebook followers which they found more valuable, SEO or Social Media. (Social media was the winner).
3. SHARE A CUSTOMER REVIEW OR TESTIMONIAL.
Not only will this show your appreciation for your customer/client, but it will also strengthen the integrity of your business. Here’s an example of what one can look like when done creatively using PowerPoint.
4. CELEBRATE A HOLIDAY.
Navigate to this handy calendar and pick a daily holiday to celebrate. Consider running some sort of promotion to go with the holiday, such as offering customers a free cupcake on National Cupcake Day. Don’t forget to use hashtags to grow impressions.
5. POST A MOTIVATIONAL QUOTE.
As with #1, share it as a photo to draw more attention to your post. You can find daily motivational quotes by searching Google or on Forbes.com.
6. PROMOTE YOUR BUSINESS.
Offer an incentive to people who subscribe to your email list or refer business to you. Did you recently upload a new blog to your website? Promote it on your social networks. Share a link to your site along with a friendly caption.
7. POST A PHOTO OF YOUR TEAM MEMBERS OR WORKSPACE.
Did you just hire a new employee? Do you have an Instagram-worthy office? Showing customers a peek behind the scenes adds a personal touch to your business and communicates authenticity.