Entries by Adriana Cowdin

How Twitter is Leveraging Content Curation Within Social Media

If you know anything about social media, you know that Twitter is the place to go if you want to get something off your mind. Funny, but true! It’s the best platform for quick, relevant, newsworthy and creative information. Why? Well, for starters you only have 280 characters to get your message across. Sounds challenging […]

4 Reasons Why SEO Is A Must For Every Business

With more American’s learning how to adapt to our new normal much of their customer journey begins virtually. 49% of users say they use Google to discover or find a new item or product (Think with Google). This is why first impressions are everything even in the virtual space. First impressions are a mix of […]

3 Ways to Elevate Your Content Marketing Game

Let’s start first with defining what content marketing is, since it’s a term that’s often thrown around loosely. According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable […]

Eliminate Content Fatigue by Doing These 3 Things

Have you felt overwhelmed with content and information lately? Since working from home the emails, social media notifications, commercials, and text messages have been on overload. Lately our team is even feeling overwhelmed by family and friend text messages. ❤️  It seems to be everywhere you look. Enter content fatigue (aka Ad Fatigue)! According to […]

Up Your Marketing Game In The Next 60 Days

Do you remember the days when going to trade shows, conferences, listening sessions, or maybe even trainings happened in-person? Yes, these were all ways to connect with like-minded individuals in our industries, and in full transparency, it was a nice break from sitting in the office. These were times that allowed us to get away […]

Using Hashtags for Business

Using Hashtags for Business The pound sign has been valuable from the time phones were invented, but in 2007 the familiar symbol changed forever: the pound sign transformed into a hashtag. Now, those two pairs of intersecting parallel lines make a powerful global social media tool. Use the hashtag wisely and consistently, and your social […]

3 Social Media Tactics for Q1’21

Social Media has not only become the norm for personal branding but also corporate branding. That said, 2021 will be a unique year where most businesses will have to learn how to kick-off new strategies, brands, and even products virtually – building on the success learned in 2020. This may be a stretch with over […]

Types of Videos to Market Your Business

With consumers being inundated with messages, it’s important to have a diverse approach to marketing your business. You’ve heard the phrase “A picture is worth 1,000 words” right? Well, apparently videos are worth 1.8 million words at minimum, at least according to data from McQuivey’s Forrester’s study around “How Video Will Take Over the World”. […]

SEO Content Development Drives First-Page Google Ranking – Case Study

SEO CONTENT AND KEYWORD DEVELOPMENT DRIVE FIRST-PAGE GOOGLE RESULTS SEO Content Development Drives First-Page Google Ranking How SEO content development drives first-page Google ranking? This case study outlines how our team used SEO content, link building and content development to reach first-page Google ranking for our client, OLEO. The start-up came to us to launch its […]