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5 Ways to Gain Customers Using Digital Marketing

Every business wants more customers, right? I know we do and we’re a marketing business! The latest trend, and by latest I mean at least a decade old, is digital marketing. How do you leverage digital marketing to gain customers? Where do you spend your dollars and how? Here are 5 ways to gain customers

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Inside the Top 4 Social Media Networks

It’s nearly impossible to stay on top of social media these days. Twitter changing its character limits. LinkedIn adding profile background images. And don’t get me started on the different image sizes for each network. You need a full-time graphic designer to have a profile on each one now. Here we dive into the Top

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What is RoAS and How to Calculate It

There are a variety of metrics to use when it comes to evaluating a digital marketing campaign and one of them is Return on Ad Spend (RoAS). If you’re unfamiliar with this one, no need to worry, you’re not alone. We’re going to walk you through what it is, how to calculate it as well

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Top 3 Marketing Automation Platforms for 2019

I find it helps to first define topics and then dig in to which are the best so we’ll take that route when it comes to marketing automation. WHAT IS A MARKETING AUTOMATION PLATFORM? Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate

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7 Social Media Ideas to Attract More Followers

How do so many brands post witty, yet professional tweets? Where do they come up with all those creative Facebook posts? If you’ve tried creating your own social media content, you know it’s not as easy as it looks. Attracting a larger social media following is a foolproof way of strengthening your brand awareness and

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The Power of Marketing Personalization

The concept of personalization falls into multiple categories: customer service, sales and marketing. It’s a popular trend that enhances the customer experience allowing a brand to get closer to the customer and, as a result of these personalized experiences customers feel valued and appreciated. Here are a few stats from Chief Marketer about personalization: 89%

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15-Step On Page SEO Site Checklist

Thinking about your SEO performance? Do you connect keywords and metatags to SEO? There’s much more to on page SEO than those two and we’re here to give you practical strategies to boost those rankings. We also offer a free SEO Audit to further help you out. 1. USE SEO-FRIENDLY URLS According to Google research,

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Secret Formula to a Marketing Budget

Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working?  What worked last year, or even last quarter,  isn’t necessarily going to work this year and this quarter. What the “big” guys spend

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Social Media Strategy while Social Distancing

Embrace Social Media During Social Distancing

During this Coronavirus pandemic, it’s become difficult to connect with customers in-person. Nearly 10 states have closed bars, restaurants and gyms. Schools are closed in 33 states with more closing them by the day and that presents a new opportunity for engaging with your customers. People who are usually at work are at home with

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5 Digital marketing ideas during Coronavirus

5 Digital Marketing Ideas During Coronavirus

It will get better. Stay positive. For many businesses things have become very difficult right now. If you’re one of the few businesses thriving, good for you. If not, know that it will get better. As the United States Surgeon General said on Monday, “Things are going to get worse before they get better.” That

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