Thinking about making TikTok part of your social media strategy?
With more American’s learning how to adapt to our new normal much of their customer journey begins virtually. 49% of users say they use Google to discover or find a new item or product (Think with Google). This is why first impressions are everything even in the virtual space. First impressions are a mix of what customers think of you but first, they must find you. This is where SEO comes in. SEO stands for “search engine optimization” but for the sake of easy understanding let’s say it stands for “seek everything online”.
Okay before you go any further, we know what you’re thinking. We’re a digital marketing agency, so of course, we’re pushing SEO. Fair, however, besides our significant experience, we rely on research. Here are 4 reasons why SEO is a must for every business:
1. Extensive Consumer Reach
Just think about how many times per day you use the internet to find or learn about a product and/or service. In fact, in January statista.com claims there were 4.66 billion active internet users worldwide, roughly 59.5 % of the global population.
Yet, if there’s anything that internet users hate the most, it’s not being able to access what they want, when they want it. SEO is the answer.
Remember above when we said to think of SEO standing for seek everything online? Yes, this is where it comes into play. SEO connects with people all over the world because people are constantly seeking information, connection, products, and services online. I mean, they do call it the world wide web for a reason. There’s no doubt that people are looking near and far for services and people to work with and SEO is that bridge through search. It’s just that simple.
An investment is purchased with the hope that it will generate value at some point in the future. This is exactly the philosophy around SEO.
With changing needs by consumers and newly developed resources, the only way to have sustainable marketing is to have flexible marketing. Even so, while there’s no sign that people will shift from connecting virtually, SEO has proven it can be agile across any market conditions and consumer preferences.
SEO is sustainable because it can be continuously improved and updated in real-time. That way you’re staying visible to customers while making the most of your investment.
3. Leverage Existing Platforms
There’s an assumption that SEO is a standalone digital marketing tactic. Not the case. A good SEO strategy complements all other digital marketing tactics. Raise your hand if you’re ready to work smarter not harder!✋
We’ve seen this firsthand with our clients. At Dekaf Digital, through connecting SEO campaigns and blogs, we’ve achieved the first page of Google results within 90-days and increased their site content by 50% within 120 days.
If your business is still considering if SEO is right for you, leveraging your existing platforms is just the start to launching SEO. According to databox.com, “Social media provides opportunities in content marketing and link building efforts that will help boost your organic rankings.” Who would’ve thought you’ve already gained some momentum from your existing platform that can be utilized!
Before people really understand SEO, it’s hard for them to believe that such an impactful marketing tactic can be so cost-effective.
While some tech-savvy companies like Twitter and Salesforce spend upwards of 30% of their revenues on marketing, a good rule of thumb is 10% of annual company revenues should be spent on marketing. Don’t be fooled into thinking large budgets are the end all be all. SEO is great because it targets users who are specifically searching for your products or services. So, you’re spending money on what makes the most sense to your business. This results in more qualified traffic and shortens the conversion cycle, resulting in substantial cost savings for your business. When you leverage the efforts around existing platforms, you can achieve improved outcomes for less money and more powerful insights to help guide your future search marketing efforts.
Let’s Go SEO!
SEO is a must for every business because it allows you to evolve right along with your customers. It’s been tested and proven over the years delivering increased traffic, brand awareness, and conversions for businesses. On top of that, it’s a fun way to connect with your customers and like-minded industry leaders. Matt Cutts, a former Google employee within the Search Quality Group said this quote “SEO is like a resume. You polish it so you have your best foot forward.” SEO is a must for any company wanting to put its best foot forward.
Let’s start first with defining what content marketing is, since it’s a term that’s often thrown around loosely. According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Sounds straight forward but, it’s much harder than it sounds. What does that really mean? As it relates to content, its social posts, blogs, videos, ebooks, webinars, podcasts and more.
Content marketing is essential to a business’s digital strategy’s success. We’ve defined the “content”. In a marketing context, it’s the aspect of marketing focused on the conceptualization, publication and distribution of content for a targeted online audience.
When combined, and done well, a content marketing strategy will attract and retain customers by providing them with engaging and valuable, usually free, information to learn more about and connect with a brand. The goal of your content marketing strategy is not singular but plural. Effective content marketing strategies will deliver sustained brand loyalty, generate online sales, increase brand awareness and credibility, and build a community of engaged customers.
So, how do you do it? Let’s dive in with these 3 ways to elevate your content marketing game.
#1. Copywriting is essential.
Copy is at the center of all things content. You’ve seen well-written Facebook posts, Tweets, and LinkedIn articles. Those don’t happen by mistake, or happenstance. Copy is an artform; it’s done to increase brand awareness, convey a message and to convince readers (existing and potential customers) to take a defined action (i.e. sign up, subscribe, buy).
Copywriting is crucial to content marketing as it conveys your business’s message in an engaging and interesting way. Copywriting forms the foundation of many content types, from a podcast or Clubhouse room script, to a Tweet, Facebook post, blog, infographic or article. This is what makes it important that your copywriting grabs attention, is relevant and topical to captivate your customers and prompt them to the desired take action.
#2. Engage & Interact with your audience.
Now that you have the crucial step of copy down, it’s time to be a part of the conversation by reaching your ideal audience. If your target audience never sees your content, it doesn’t matter how great the content it, does it? The first step is identifying your target audience. For example, a tweet only lives for 18 minutes while a blog post lives on as long as your site is up, and gives you SEO rank. You might be inclined to only blog but the real question is, which is your audience more likely to engage with? The answer is, most often, both. You want to strategically place content, of interest to your audience, leading to them taking action, which will result in achieving your goals – increased site traffic, subscribers, app downloads, conversions, sales, etc.
Engagement begins before the “action” and continues well after it. It’s critical to transforming your customers into loyalists and developing long-term relationships to move potential customers to actual customers and existing customers to ambassadors and repeat customers. When customers are engaged, you garner positive customer experiences, brand loyalty and recognition, not to mention the valuable customer feedback and insight.
#3. Relevance is key.
Remember that stat about the 18 minute tweet? That’s a great place for newsworthy, calendar-relevant content. So are other social networks as their lifespans are short. The content is there and then gone. Your audience may capture it, so make sure it’s accurate, well written and beautiful, but it has to be balanced with evergreen content. Evergreen content is the type of content, like a blog or an article, that stays relevant over an extended period of time. It’s a double win as it’s great for content marketing garnering attention, capturing a consumer action (subscribe, sign up, etc) and, if done well, pays off in SEO by sustaining high SEO ranks over time. In addition, it can be shared on social media multiple times over longer periods of time.
A good example of an evergreen piece of content is a blog that’s relevant to your industry but not tied to a specific news, or calendar, event. For example, 10 Tips on Home Remodeling, 5 Ways to Stay Fit at Home, How to Manage Analytics Mismanagement, or Grow Your Audience Using Facebook Groups. These are all evergreen topics that you can create content pieces around and keep up for longer periods of time. On the other hand, if you create content titled: Why to Refinance in 2021, Best Places to Eat in South Philly, Hottest Cars of The Year, etc. you have to maintain and update this content. Evergreen content can’t include news reports, statistical trends, or seasonal topics; otherwise, it becomes identified with a particular date and loses relevance. Incorporating evergreen content is regarded as a critical success factor for a business’s marketing strategy, especially because they drive more traffic.
Closing The Loop on Content Marketing Strategy
This might seem like a lot of work but, there are wonderful tools to manage your content called Content Management Systems. The most common, and widely known, is WordPress, which we happen to use and find very useful. There are also social media management systems to organize all your marketing components in one place, including publishing. Technology makes content marketing so much easier.
The efficiency, impact and reach of your content marketing strategy depends entirely upon the content you create and select to convey your business’ branding, message, vision, and mission. By strategically publishing quality content that is unique to your business, you can not only enhance your social media marketing, but also elevate your SEO and establish long-term relationships with your target audiences.
Have you felt overwhelmed with content and information lately? Since working from home the emails, social media notifications, commercials, and text messages have been on overload. Lately our team is even feeling overwhelmed by family and friend text messages. ❤️ It seems to be everywhere you look.
Enter content fatigue (aka Ad Fatigue)! According to Hubspot, this “…occurs when your audience sees your ads so often that they become bored with them and stop paying attention.” Much of the content fatigue that we’re experiencing today is a result of a changed routine of working at home, however, it’s also a result of more organizations trying to capture the attention of new customers and retain current customers.
Here are 3 easy ways to limit content fatigue for your customers:
1) Less Is More
Remember the acronym K.I.S.S. (keep it short and simple); use it. Often in marketing, we focus heavily on driving messaging through a lot of words when in reality we should be keeping it simple. According to a study done by Microsoft, the attention span of consumers is shorter than that of a Goldfish at merely 9 seconds! That’s not something you hear every day. Short, “snackable” content allows for the key points of your message and call-to-action clear.
2) Visuals & Videos
Visuals and videos are the kings & queens of content. They help drive the messages that simply come together better through visuals. Images on Facebook get 20% more engagement than videos and 352% more engagement than posts with links only. Additionally, did you know that 4x as many consumers would rather watch a video than read to learn about a product? If you’ve noticed Apple does this very well. They promote their products by allowing the primary focus to be on the products. Drawing customers in by seeing others use the products and envisioning themselves with said products. These visuals and videos also create an authentic connection. Can you say checkmate?
3) Build a Content Library
Sometimes content fatigue happens from a lack of organization. Trust me, we’ve all been there. Building a content library will help you stay organized and innovative. A content library includes all the content being displayed across your social channels, stores images, and captures ideas. Using a content library can help you minimize the overuse of certain images and/or social channels. Constructing your content calendar will also help prioritize topics ensuring your communicating the most pertinent content aligned to your brand.
Managing content fatigues isn’t hard. Remember in 2006 when the social media giant known as Twitter launched with a wild concept of communicating with only 140 characters? Only later they increased that count to 280 characters. They’ve shown us that success isn’t in the quantity of content but the quality of content. The truth is your target audience won’t read everything you create. We’re in a microwave society that wants everything fast and simple. So why not give the people what they want?! Eliminate confusion for your audience by keeping content simple, clear, and engaging.
Do you remember the days when going to trade shows, conferences, listening sessions, or maybe even trainings happened in-person? Yes, these were all ways to connect with like-minded individuals in our industries, and in full transparency, it was a nice break from sitting in the office. These were times that allowed us to get away from our daily routine while still bringing value to our organizations. The desire for this type of engagement and learning hasn’t changed one bit. According to a survey documented in Human Resources Today, 68% of employees believe training and development is the most important policy in their organization.
However, we all know that much of that has changed over the past 12 -18 months. So, what do all great marketers do? Let’s say it together – we adapt! 🤩 With these opportunities being revamped to become more digitally focused (no pun intended) it still gives all of us the best of both worlds.
If you’ve ever been on the fence about attending a conference, there’s never been a better time to look around. Here are 10 key virtual events within the next 60 days….here’s hoping next year we’ll be giving you a list of in-person events to attend. Can you say bye-bye COVID and hello vaccine? Btw, to register for any of these, simply click the name and it will connect you to the conference site.
1. Digital Marketing World Forum March 24th – 25th
This conference is as powerful as it sounds. This 2-day conference prides itself on its global brand speaker line-up while using the latest examples & case studies within the dedicated conference tracks. This also is free to attend and will be exclusively for the community of senior marketing professionals within America and surrounding regions! It’s coming soon so if you’re interested sign up!
2. Digital Summit At Home: Small & Med Biz March 29th– 31st
Sometimes you need support tailored not only to your business needs but your business size. Well, here it is! Focusing on developing tactics specific to small-to-medium-sized businesses this conference is designed to help you thrive in a new era of marketing and customer engagement.
3. Email Marketing Virtual Expo April 10th
Email Marketing Expo full of actionable advice around email marketing to help you continue to learn how to maximize your revenue with email marketing.
4. AMA Experience Design: Virtual Conference April 13th – 15th
The American Marketing Association is an organization that provides individual and corporate marketing development with top companies and leaders within the industry. Their Experience and Design Conference is no different. With key sponsors like Lucidpress and Vyond, you’ll explore new methods to best serve your customers and improve customer-employee interactions. And the best part of it all is that it’s completely free. #Savings
5. C3: Be a Part of the Search Evolution April 20th – 21st
With sessions covering accelerating demand and organic marketing maturity, this conference is website is all the SEO evolution and energy you need.
6. Adobe Summit Digital Experience Conference April 27th – 29th
If you’ve been in marketing, or know someone in the industry, Adobe speaks for itself. It’s a brand with a suite of products to support work such as content, graphics, photography, illustration, animation, multimedia/video, motion pictures and print. This conference reflects just that! Providing a well-rounded experience that allows you to learn analytics, marketing automation and listen to key speakers from around the globe!
7. Content Marketing Conference April 27th – 29th
Advance your content through mastering your existing content. This conference is creating a digital experience that will fortify your smartitude with mastery of the six pillars of content marketing.
8. Social Media Week May 4th – 7th
Social Media Week New York (#SMWNYC) is a worldwide event that brings together global leaders, social media practitioners, and digital marketers for a multi-day virtual event that serves as the central meeting point for the entire social media marketing industry.
9. Social Media Strategies May 12th – 13th
This conference is specifically designed for those within the public agency or government sector. Pretty neat if you ask us. A key approach in this conference is how can you leverage social media to humanize your agency and engage your communities.
10. Interact21 May 17th – 19th
Social media, strategy, behavioral design, and email analytics are the key areas that are covered during Interact21. This conference brings a modern and engaging twist that will keep you asking for more.
So, after looking at this list, you’re probably just as energized as us, right?! Awesome. 👏 These opportunities are designed to spark that creative component inside us to birth new ideas, tap into new skills and meet new people to elevate our brand and our work to the next level! With warmer weather upon us, register for a conference, set up shop on your patio table, and grab a notebook as you dive into a new experience!
Using Hashtags for Business
The pound sign has been valuable from the time phones were invented, but in 2007 the familiar symbol changed forever: the pound sign transformed into a hashtag. Now, those two pairs of intersecting parallel lines make a powerful global social media tool. Use the hashtag wisely and consistently, and your social media accounts will earn an increased amount of followers and free advertising. As with any social account, an optimized use of hashtags is beneficial, but especially so when using them strategically for your business. In this article we’ll share how to use hashtags effectively for business.
Back in 2007, Chris Messina founded the hashtag, being first to suggest using the (then) pound sign on Twitter as a categorical symbol to gather discussions. The notion has spread across the web like wildfire ever since. In fact, 10 years after Chris first used the hashtag on social media, the Telegraph reported that about 125 million hashtags are used a day on Twitter. Undoubtedly, that number has grown exponentially since that data was reported in 2017.
Why You Should Use Hashtags:
A key feature of the hashtag you’ll want to take advantage of for your business is that adding hashtags to your web or social content allows you to measure its performance retroactively. Hashtags provide you with powerful information to analyze your existing content and refine it to best connect with your audiences online and drive ever-improving performance. In short, hashtags can help your content become more visible and increase its engagement.
How to Use Hashtags:
Hashtags are most commonly used on various social network such as Instagram, Facebook, LinkedIn, Google+ and Twitter (where it all started). Here are the primary “rules” to follow in order to use a hashtag correctly in your posts:
They must start with # but they won’t work if you use spaces, punctuation or symbols.
Set your social media accounts to public, so users not following you can see your content.
Don’t use lengthy hashtags – generally. Typically, the shorter the better here, but gauge your audience, accounts, context because long hashtags can catch on in popularity.
Be specific and relevant with your hashtags. When your hashtag is easy to find, it’s more likely to be used by other social media users.
Don’t use too many hashtags per post. Each social channel has limits to how many hashtags are allowed, and using too many can work against you. We’ll discuss the optimal number of hashtags by network in the next section.
Optimal Amount of Hashtags, by Network:
Twitter – Use 1-2 hashtags within your post or in the comments section (Twitter recommends using no more than 2 hashtags per post).
Instagram – On average, use 1-3 hashtags in your post, but 5-10 hashtags per post is also acceptable. IG allows you to use up to 30 hashtags per post, but 11 hashtags typically yields a favorable response.
It has become popular to posting most of your hashtags within your post’s first comment, as they are less distracting from your content in that area.
By using less hashtags in your post captions, you’ll be less likely to be penalized by its algorithm.
With an Instagram Business account, you can access Instagram Insights, which inform you on which of your posts and hashtags have been more effective.
Instagram Stories – You may use up to 10 hashtags in IG Stories.
LinkedIn – Use 1-2 hashtags per post.
Remember to keep hashtags professional
Trending LinkedIn hashtags will appear in the “news and views” section on the home page.
Facebook – Use 1-2 hashtags per post.
Many users’ profiles are private on Facebook, which makes it more challenging for brands to track how users are interacting with your hashtags.
You can monitor your brand’s hashtags and see which public profiles are joining in the conversation by using the URL facebook.com/hashtag/_____. Include the keyword you want to search at the end.
Popular Types of Hashtags for your Business:
Instagram breaks hashtags down into nine types of hashtags for business.
Product or service hashtags: These are basic keywords to describe your product or service, like #iPhonecase or #yogastudio
Industry Instagram community hashtags: Instagram is comprised of communities, and these hashtags help you locate and connect with them. For example: #scubadiver or #lifestylereporter
Location hashtags: While you can geo-tag your Instagram post, it helps you stand out by using your location as a hashtag, as in #nycbrunch or #indyeats
Niche hashtags: These indicate where you fit in the context of your industry, like #illustratorsofinstagram or #graffitiofig
Special event or seasonal hashtags: you know, things like #happysweet16 or #happynewyear
Daily hashtags: You can use a hashtag for every day of the week, like #MotivationMonday straight through to #Sundaybrunch.
Relevant phrase hashtags: These hashtags combine elements of product hashtags, niche hashtags, and community hashtags. Essentially, they’re ways Instagram users connect to existing communities in a more specific way, like #longhairdontcare or styleyourself
Acronym hashtags: These are hashtags you’ve probably used numerous times and have widespread international popularity, such as #FBF for flashback Friday or #OOTD for outfit of the day or even #PSL for pumpkin spice latte.
Emoji hashtags: Many hashtags have been overused and become ineffective. Adding an emoji or emojis to your hashtag can give it new life amongst you and other users. For instance, #shoes👟 or #fallvibes🧡
Keep in Mind Hashtag Density:
Hashtags have a high or low density, which affects the amount competition and engagement potential for your post.
High Density Hashtags: Used in 500K+ posts and equate to higher competition to rank and more difficulty to reach other users.
Low Density Hashtags: Used in a lower amount of posts, with less competition to rank, making it easier to reach other users.
We recommend using a mix of both high and low density hashtags in your posts to reach a broader audience.
Other Tips for Optimal Hashtag Use:
Create branded hashtags to generate engagement using your business name or something easy to relate to your brand.
You can build your brand using custom hashtags that can gain traction over time. Encourage customers to use your branded hashtag in posts related to your business. Be sure to follow your brand’s hashtag to track the engagement around it.
Determine what hashtags are popular and trending by network
(according to your brand, industry and audience).
– We recommend studying your competitors and any relevant influencers within your brand’s niche.
– Monitor which hashtags your competitors or influencers use most often and the amount of hashtags they use in each of their posts. This will help you learn how your competitors are engaging with your shared target audience and which keywords appeal to them.
Use a hashtag tool:
Hashtagify.me is a tool that helps you find the best Twitter hashtags or Instagram hashtags for your brand.
With this tool, you can search any hashtag and see how popular it is. For example, if you search the popularity of #ThrowbackThursday, you will get results showing you this hashtag’s overall popularity, its recent popularity, and the trends for the month and week.
Use a social media listening tool:
to learn which hashtags are most relevant to your network and niche. Hootsuite has a social listening tool that enables your brand to use search streams to discover which hashtags are the best for all the social networks it uses. Simply, search streams make it easy to see which hashtags are the most popular and the most effective.
Determine which hashtags are trending.
RiteTag is an application that generates trending hashtag suggestions based on your content.
With a bit of time and patience, deploying these tactics in your hashtag use should give your business an ongoing boost across your social channels.
Need extra help improving your social media marketing for your business? Give us a ring!
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SEO CONTENT AND KEYWORD DEVELOPMENT DRIVE FIRST-PAGE GOOGLE RESULTS
SEO Content Development Drives First-Page Google Ranking
How SEO content development drives first-page Google ranking? This case study outlines how our team used SEO content, link building and content development to reach first-page Google ranking for our client, OLEO. The start-up came to us to launch its new LED lighting product designed to provide lighting year-round on residential properties. They were new to the market and had no brand awareness. We tackled the challenge head-on with SEO.
Customers decorate their house once a year for the holidays but what if they could keep those lights up year-round for a fraction of the cost and light up their house for special occasions, the Fourth of July and more holidays? That’s what our customer tackled us with selling. Our task? Educate a new market and land customer appointments.
The Solution: Content and SEO
Our strategy was to invest in building their website with keyword-rich blogs that we then shared on their social media channels. In addition, we selected fifteen specific keywords to focus on to build their brand including link building, content, on-page and off-page SEO strategies. We focused on the Google algorithm and built on our knowledge of how it worked to gain powerful results.
First-Page Google Results
Thanks to the connection between our SEO campaign and blogs, we achieved first-page Google results within 90 days and increased its site content by 50% within 120 days.
Benefits & Comparisons between top-rated social media management tools of 2020
Whether your business has 2 social media accounts or 25, your life will be much easier if you manage all of your accounts from one place using a social media management tool. In case you’re wondering what a social media management tool is, it’s software that allows you to manage and share posts across multiple social media accounts and includes other tools to monitor and optimize analytics on those accounts. These days, there is a multitude of social media management tools to choose from (some you can use for FREE!), so it can be overwhelming to decide which is best for your brand. In this post, we’ll take a look at some of the best social media management tools currently available to help you choose which will most benefit your brand. To compare these tools, we’ve divided them into categories according to business type and their unique differentiators, including cost.
Top social media management tools for small-medium businesses:
Unique product attributes: With Buffer, you have the capability to create and schedule posts for each social network, all in one place. Account subscribers can produce and share content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn, “all from one simple dashboard.” As well, you have the power to analyze the content you put out into the world from in-depth insights and measure social media performance, create reports and obtain powerful information to grow reach, engagement and sales. Buffer also has an incredible library of free resources across their blog posts on topics ranging from video marketing to tech.
An important factor to account for if you’re considering Buffer is that you can choose between 2 distinctive account subscriptions that are priced separately: content creation and publishing accounts or analytics and reporting.
They also offer a Brand Building account option that includes the best of both worlds, publishing and analytics. Pricing:
Buffer for Brand Building account offers the best of both worlds – capabilities for publishing and analytics priced at $85 per month.
Buffer Publishing accounts: A dedicated content creation and coordination hub.
1. A Pro account is $15 per month (all of their accounts include a free 14-day trial) 2. A Premium account is $65 per month 3. A Business account is $99 per month
- Buffer has a FREE account option after your trial of one of their account subscriptions, but it offers dramatically less features. Check out all of their account plans here.
Buffer Analytics accounts: A dedicated social media analytics and reporting hub to measure the output of your content creation. 1. A Pro account of this type is $30 per month 2. A Premium account is $50 per month
Unique product attributes: While Hootsuite allows you to manage a variety of social media accounts from one dashboard and create posts on those social accounts with multiple users, their accounts include both content publishing and analytics software, as opposed to Buffer. Notably, Hootsuite frequently offers new features and integrations for users to seamlessly optimize use of the platform, for example:
- Hootsuite has over 250 app integrations that account subscribers can apply as 1 complete suite of tools (such as Smart Moderation and Adobe Stock).
- As of August 2020, Hootsuite offers users a new competitor-monitoring app called Synapview, which monitors Twitter, Instagram, YouTube, Reddit and blogs. Synapview is free for HS Enterprise account holders and $7 for other users.
- Hootsuite also offers a Social Selling tool called Amplify, for account holders to sell products via their social channels.
- Even if you aren’t subscribed to Hootsuite, the company offers an array of educational resources pertaining to social media marketing and industry-recognized courses and certification programs.
- A Pro account plan is $29 per month
- A Team plan is $129 per month
- A Business plan is $599 per month
- Hootsuite offers custom Enterprise options, priced upon inquiry
- Hootsuite offers a FREE 30-day trial for their Pro and Team account plans.
- There is also a “limited” FREE plan, which, like Buffer, is vastly limited in comparison to the monthly account plans, but seems like a better option than Buffer’s free option (imho). Read more about Hootsuite’s prices and capabilities here.
Unique product attributes: If you’re considering CoSchedule, a distinction to this platform is that its subscription service offers a blog calendar which integrates with WordPress to organize your blogging schedule. The more premium subscription option is the Marketing Calendar, which includes the aforementioned blogging tools. The Marketing Calendar boasts itself as a “marketing tool,” which includes task management and email marketing tools, along with the traditional content scheduling across social media channels. There are a number of software integrations included with the Marketing account subscription, including Mailchimp, Bitly, Hubspot and Dropbox. Another major distinction to account for with CoSchedule is that it does not include analytics capabilities.
In all, CoSchedule is more organizationally-oriented and a less technical, in-depth social media management tool than Buffer or Hootsuite. Lastly, I will mention that we at Dekaf Digital currently use CoSchedule and have been happy with its interface and functionality thus far.
- A Blog Calendar account costs $14 per month
- A Marketing Calendar account costs $29 per month.
- Each account option offers a FREE 14-day trial – no credit card required. Read more about their account options here.
Our recommendation: For small to medium businesses, we recommend Buffer for Brand Building.
Here’s why: The breadth of content sharing and analytical capabilities offered by Buffer for Brand Building make for a well-rounded powerhouse of tools to set your business up for success. Compared to the other tools shared in this category, Buffer has the best prices and features all-in-one – it’s a great “bang for your buck,” if you will. Get better acquainted with its benefits here.
Top social media management tools for enterprise-level companies
Unique product attributes: Sprinklr is a robust social media management platform or what the company itself refers to as being a Customer Experience Management (CXM) platform. As an overview, Sprinklr offers a multitude of content marketing features beyond social media management – from competitive AI-powered content insights to collaborative content calendar functionality, to ideation insights and analytics, to performance metrics and milestone tracking. The list of subscription offerings goes on for pages, so I would strongly advise speaking to a member of their sales team to ensure you comprehend the depth of Sprinklr’s capabilities before investing. Pricing: Sprinklr only offers pricing information based upon request. Then again, we are online sleuths, so after some online digging we estimate that it runs upwards of $50K+/year depending on features. For serious inquiries, contact them directly here.
Unique product attributes: Salesforce has a powerful, comprehensive marketing cloud that breaks into separately-priced, highly-customizable, concentrated components for your specific brand needs. The Marketing Cloud system offers a plan for B2B Marketing Automation, Email, Mobile and Journeys, Social Studio, Advertising Studio, Audience Studio, Datorama, Google Marketing Platform and an Interaction Studio. Salesforce also offers an Analytics Cloud subscription, which includes an options called Tableau or Einstein Analytics, each with individual pricing. Pricing: The Salesforce marketing’s plans are so customizable and varied that I would advise you to contact their sales team for serious price inquiries, but here’s a quick overview of one piece of their pricing structure:What Salesforce calls its Social Studio, is broken down into 4 subscription options, not including analytics, which are:
- A Basic account costs $1000 per month
- A Pro account costs $4000 per month
- A Corporate account costs $12,000 per month
- An Enterprise account costs $40,000 per month.
Dig deeper into their pricing structure here.
Unique product attributes: Hubspot, much like Salesforce and Sprinklr, offers an array of heavy-duty digital marketing and analytics tools. The presentation and description of the many Hubspot tools offered between each subscription plan are especially very user friendly, compared to its aforementioned competitors – less industry jargon that could potentially be confused while speaking to a sales person. A user-friendly user experience is key for every company, so I feel that serves as an asset to Hubspot because it is probable that the quality UX will translate across the application and use of the platform. Additionally, Hubspot offers dedicated CMS subscriptions; a completely unique and powerful feature, not offered by Salesforce or Sprinklr. With a custom CMS and the other subscription tools offered by Hubspot, your company can be holistically in control, with cohesive integrations to facilitate collaboration across teams. Pricing: While most other social media management platforms that offer a FREE option tend to hide it in tiny print at the very bottom of the page, Hubspot promotes both its suite of subscription-based software as well as its FREE CRM and marketing tools all in one place; very transparent of the Hubspot folks. Another unique and gracious quality of Hubspot is that it guarantees its FREE features forever, with unlimited users and the ability to save as many as 1 million contacts and companies in your account. Now, a clever company knows humans don’t usually “buy the cow, if you can get the milk for free.” So ultimately, if your company has a serious need for digital marketing growth and analytics, a paid subscription is likely the better call here.The subscription plans are separated into 4 different categories:1. Marketing: 1. The Starter account priced starting at $50 per month 2. The Professional account priced started at $800 per month 3. The Enterprise account priced started at $3,200 per month2. CRM & Sales: 1. The Starter priced started at $50 per month 2. The Professional account starts at $500 per month 3. The Enterprise account priced starting at $1,200 per month3. Customer Service: 1. The Starter priced started at $50 per month 2. The Professional account starts at $400 per month 3. The Enterprise account priced starting at $1,200 per month4. CMS: This is a new option, as of August 2020: 1. The Professional account starts at $300 per month 2. The Enterprise account starts at $900 per month
- If you need more than 1 of these subscriptions, Hubspot also offers “bundle” subscriptions, which include multiple abbreviated versions of each account type, all in one cohesive account. Read more about Hubspot here.
Our recommendation:A tough choice, indeed – for enterprise-level companies, we recommend using Hubspot’s Enterprise Growth Suite (Bundle).Here’s why:The range of features included in this bundle (and the others) provide a powerful depth of control and insights for your business. When you do the math, the prices are comparable, but we feel the capabilities are particularly exceptional with Hubspot (did we mention it includes a Service Hub?). And again, the UX on their website was most appealing to us, after combing through details between each of these platforms. Create the best Enterprise Bundle for your enterprise company here. Remember, this is a guide and overview of each of these platforms. It’s important to do your homework while keeping your marketing and analytics needs and budgets at the forefront while deciphering which, if any, of these platforms is best for your brand.
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