Category: Email Marketing

Email Marketing

The Power of Marketing Personalization

The concept of personalization falls into multiple categories: customer service, sales and marketing. It’s a popular trend that enhances the customer experience allowing a brand to get closer to the customer and, as a result of these personalized experiences customers feel valued and appreciated. Here are a few stats from Chief Marketer about personalization: 89% …

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5 Ways to Gain Customers Using Digital Marketing

Every business wants more customers, right? I know we do and we’re a marketing business! The latest trend, and by latest I mean at least a decade old, is digital marketing. How do you leverage digital marketing to gain customers? Where do you spend your dollars and how? Here are 5 ways to gain customers …

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