Category: Social media

Social media

Content Marketing Strategy

3 Ways to Elevate Your Content Marketing Game

Let’s start first with defining what content marketing is, since it’s a term that’s often thrown around loosely. According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable …

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Comparing social media tools

Comparing Social Media Management Tools for Businesses

Benefits & Comparisons between top-rated social media management tools of 2020 Whether your business has 2 social media accounts or 25, your life will be much easier if you manage all of your accounts from one place using a social media management tool. In case you’re wondering what a social media management tool is, it’s …

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How To Use Instagram Stories and Instagram TV In Your Business

How To Use Instagram Stories and Instagram TV In Your Business “Am I leveraging social media to the best of my ability?” is a question that many business owners ask themselves. According to Digital Media in Business, “88% of consumers expect businesses to integrate digital assistants as part of the shopping experience, to help them …

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WHY SOCIAL MEDIA GIVEAWAYS WORK & HOW-TO TIPS 

Generating a buzz around your brand that appeals to your target audience isn’t for the faint of heart; it takes sound strategy, patience and determination. Of the various ways to rally excitement about your brand, a popular method that savvy marketers have adopted into their arsenal of tactics is hosting a social media giveaway.  You may have your fair share of experience with social media giveaways …

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