I find it helps to first define topics and then dig in to which are the best so we’ll take that route when it comes to marketing automation.
WHAT IS A MARKETING AUTOMATION PLATFORM?
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.
TOP 3 MARKETING AUTOMATION PLATFORMS
According to G2Crowd, the top 3 marketing automation platforms are HubSpot, Marketo and ActiveCampaign. That means nothing if you don’t have them or are new to marketing automation so we’re going to give you a preview of each.
HubSpot is a leading growth platform focused on making the world more inbound. Today, over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot’s marketing software has everything you need to run successful inbound marketing campaigns that make people interested in your business and happy to be your customer. In full disclosure, we use HubSpot here at Dekaf Digital.
Marketo, an Adobe company, offers the leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit Marketo.
With ActiveCampaign, you’ll be able to create powerful automated marketing and sales processes. These intelligent processes “listen” and “learn” about the needs and interests of individual contacts. Then you can send more relevant, personalized messages at the moment they’ll have the most impact. You’ll have more customers, happier customers, and more loyal customers. They have marketing automation, sales automation, email marketing and cross channel messaging for the entire customer lifecycle. In addition, it offers attribution which allows you to identify the source (channel) of a visitor and what marketing and advertising they’ve interacted with. ActiveCampaign offers a free, no-credit-card-needed 14-day trial so you can experience it first-hand.